The brooch as the perfect fashion accessory.

gold brooch

Many people associate the word “brooch” with their grandparents and therefore assume it’s an old, unnecessary accessory that has no place in the modern fashion world. This is completely wrong, and I’ll now convince you that a brooch has the power to turn even the simplest garment into a luxurious and elegant piece.

Let’s shed a little light on the history of the brooch. The idea of a brooch was born sometime in the 17th century, when aristocrats began wearing small, luxurious ornaments in different spots on their clothing. In this way they displayed their social status. Almost overnight, the brooch became a symbol of aristocracy and financial well-being. Years later, however, the brooch began to lose its glory due to the cheap imitations that appeared. Thus the working class devalued the brooch and it became accessible to everyone. The shine and fame of this fashion element remained in the past as a symbol of an era—but as we all know, contemporary fashion designers love to revive forgotten vintage elements. In the 20th century, the legendary Coco Chanel took the first bold step by “dusting off” the brooch and including it in her fashion collections. Although she did a lot to repopularize the brooch, we can still say that this element is present in the homes of relatively few people. Let’s now see where to wear a brooch and which are the most preferred brands.

Types of brooch fastenings

Gold safety-pin brooch on tweed; pin on cream silk.
The classic way to fasten a brooch is with a pin and safety clasp.
This option works best on dense fabrics (wool, tweed). Pro: stability. Con: may leave tiny holes, especially on delicate fabrics.
Gold leaf clip brooch — in a braid, on a lapel and on a leather bag handle.
Clip/clamp (alligator clip)
The best way to decorate hair, lapels and bags without piercing the material. Pro: quick to attach and leaves no marks. Con: not as secure as safety-pin models and needs extra “support” for heavy brooches.
Magnetic brooch: two parts gripping a thin fabric; separated on a thick fabric.
Magnetic brooch
Also a very convenient and practical design with two parts that “snap” together. Pro: leaves no traces on clothing. Con: the magnet doesn’t work well on very thick fabrics and if you lose one part, the other becomes unusable. Magnetic models are not recommended for people with electronics/medical devices.
Comb brooch set securely into a braid.
Comb brooch
Weaves into braids or a bun. Pro: natural fit. Con: if your hair is straight and very smooth, it may be hard to keep the brooch in place.

Let’s start with my favorite, the Chanel brooch. Like all products from this brand, the brooches are simply perfect in every respect. On the brand’s official website you can find a huge variety of different models in the shape of the logo.

Chanel brooch

Among the most sought-after brooches are the models from the French brand YSL (Yves Saint Laurent). Besides their amazing perfumes, this maker also boasts truly high-quality and elegant brooches. You can check their official site for more product information.

YSL brooch

Blackamoor brooch is the next suggestion for anyone who loves brooches. Italians are phenomenal designers and are known for their sense of beauty. Blackamoor brooches are most often made of gold or silver and invariably include some black detail.

The crystal Poppy brooches also make a very beautiful and elegant finishing touch to any outfit. They are so delicate that you can’t help but fall in love with them. A red flower is their signature.

In fact, brooches are appreciated not only by adults. Children also like such accessories in the shape of their favorite cartoon characters or animals. Very popular among little girls lately is a pearly Princess Anna brooch. Children can be careless, so choose wisely and don’t buy very expensive jewelry.

Materials. In addition to precious metals, brooches can also be made from various plastics with gemstone elements. Textile brooches are also in fashion, so gold and silver are no longer the only options.

And now comes the question: how do we wear a brooch? In fact, the right question is what to pin it to, and the answer depends entirely on your preferences and mood.

If you’re a classicist at heart, you’ll most likely place a brooch on the lapel. If you like gold brooches, it’s best to choose a black, white, emerald green or red coat. If the brooch contains other colors, your options become broader. If you prefer silver brooches, the best combinations are with pink, beige, gray or black coats. Of course, many people choose to place the brooch on the lapel of a shirt or dress instead of a coat, which is also a great option.

Another very popular place for a brooch is in the hair.

This is the best option when you want to refresh your hairstyle. To create a truly delicate and elegant look with a brooch, the hairstyle should not be overly complicated. Never place the brooch in the middle of the head—that’s considered poor taste. Choose either the right or left side. Many of you asked me how to attach a brooch to your hair. You can weave the brooch into your hair or use hairpins to secure this accessory. Be careful, especially if you’ve chosen a pin model, so you don’t prick yourself or injure your scalp.

How to secure a brooch in your hair — step by step

The most secure hold is on a base of bobby pins/elastic and always slightly to the side (not at the crown/center).

  1. Choose the position: above the ear, near a low bun, or to the side of a braid.
  2. Prepare a base: fix the strand with a mini elastic; cross two bobby pins into an “X” for support.
  3. Attach the brooch: if it has a pin — pass it only through the “X,” not directly through hair; if it’s a clip — clamp it onto the “X”; if it’s magnetic — place the magnet underneath the strand.
  4. Lock it in: add 1–2 more pins perpendicular to the pin/clip.
  5. Check stability: tilt your head and shake gently; add holding spray if needed.
gold brooch on a black bag

Brooch for a bag

A brooch can turn any dull, cheap bag into a refined, luxurious piece. Choose a substantial brooch to cover the bag’s logo or place it symmetrically on the other side. You can also position the accessory at the opening mechanism. This way you’ll be sure everyone notices your new jewel. Children, for their part, like to attach brooches to their school backpacks.

three ways to wear decorative brooches on sneakers

Brooch on shoes

A more unconventional idea is to wear a brooch on shoes. You can choose matching or different brooches for both shoes, or wear one only on one shoe. However, that’s where you’re most likely to lose your accessory, so I don’t recommend investing a lot of money in such a piece. Choose a brooch made of textile or plastic. Such a model will decorate and uniquely elevate your sneakers.

gold flower-shaped brooch on jeans

Brooch for trousers or jeans

Jeans are one of those items made for patterns, prints and different colors, which is why they pair so well with a brooch. You can place it near the front pockets or wherever you like. You can be sure you won’t look boring.

If you want to create a romantic look, choose a brooch in the shape of a butterfly or flower. For everyday outfits, go for minimalist options with abstract shapes.

Color combinations with brooches

Quick guide to pairing by finish/material
Brooch Best clothing colors Fabrics/surfaces Effect/occasion
Gold Black, white, emerald green, red Wool, tweed, heavy satin Warm, luxurious accent suited to evening looks
Silver Pink, beige, gray, black Cashmere, fine wool, jersey Cool gleam; minimalist sets
Pearls Navy, cream, pastels Tweed, crepe, chiffon (over lined areas) Romantic/vintage effect
Crystals Dark tones, monochrome Velvet, satin, leather (with care) Shine and luxury suited to formal occasions
Enamel/colored Neutrals (white, beige, denim) Cotton, denim, knits Daytime look
Black details (Blackamoor style) White, black, emerald, gold accents Wool, leather, structured jacquard Strong graphic contrast

Common mistakes





Frequently Asked Questions about Brooches

What materials are brooches made from?

The truth is a brooch can be made from almost any material, but the most popular are models from precious metals (gold/silver), plastic, and textiles. You can also find versions with stone elements.

Where is a brooch worn?

It’s generally accepted that the lapel is the most suitable place to wear a brooch, but consider models for hair, bags, shoes, or jeans as well.

How do I match the brooch color with my clothes?

Gold brooches look best with black, white, emerald green, or red; silver — with pink, beige, gray, or black.

Which brooch brands are popular?

Chanel and YSL are classics; Blackamoor often combines gold/silver with a black detail; Poppy are delicate and crystal-studded with an iconic red flower.

Are brooches suitable for children?

Yes, but choose more budget-friendly and sturdy models (favorite characters/animals), secure them carefully, and avoid very expensive jewelry.