Before we dive into the Armani brand, I want to tell you a bit more about the man who has stood behind it for over 40 years.
Giorgio Armani
Giorgio Armani was born on July 11, 1934, in the small provincial town of Piacenza in modern-day Italy.
Many of you may be surprised to learn that in his youth he never imagined he'd work in fashion. He studied medicine for three years but dropped out to join the army. After realizing that wasn't for him either, he left after two years of preparation. Meanwhile, he earned some money through photography (some of you may think that sounds a bit unserious :)).
Let’s be honest — nowadays, many of us spend years, even a lifetime, trying to find our path. But back to the point.
After leaving military service, Giorgio became an assistant at La Rinascente in Milan, one of the most luxurious and diverse department stores in Europe at the time.
His dazzling career truly began six years after his internship at La Rinascente, when he decided to launch his own fashion brand.
Like any beginning, his was not easy. He sold his car and borrowed money from friends to be able to present his first clothing collection to the world in 1974.
Let’s fast forward to today, when almost everyone owns a piece of his creativity in their wardrobe.
Now let’s talk a bit about his products.
In Giorgio Armani’s collections, you can find practically everything — watches, sunglasses, perfumes, boxers, shoes, jewelry, clothes, and so much more.
You can recognize his products by the precision of every seam. The details are so finely crafted that it’s hard to be mistaken. Still, there are some specifics you should look out for, as counterfeiters are getting better every day.
1. Products from Giorgio Armani’s Black Label collection should have a black label with white lettering. Giorgio Armani Classico – dark blue background with silver letters. Giorgio Armani Collezioni has a white label with black text.
2. Armani's symbol is the eagle, representing power, so it should be well-crafted and almost always embossed.
3. If the seams are messy, it’s definitely a fake.
4. If threads are sticking out of the clothes or shoes, it’s also likely a fake.
5. Packaging is another clue — original Armani products always come in a luxurious, finely engraved box.
Now I’ll share my personal opinion of this brand. I recently bought a product from the Emporio Armani (EA7) collection, which not many people know is actually targeted at young people aged 20–35. Giorgio Armani’s goal is to spark young people's interest in fashion by offering stylish products at accessible prices.
The shoes are truly stunning. So stylish and they go with almost everything in my wardrobe. I can’t hide the fact that they’ve become my favorite shoes. That was actually the reason I wrote this article (not sponsored, by the way).
I read somewhere that watches are Giorgio Armani’s true passion, which is why his collection features the widest selection of them.
Let’s talk about pricing, of course.
The Armani Black Label collection is the most expensive. I’ve looked at products from it — they’re amazing, but not everyone can afford something from this line. On the other hand, items from Armani Exchange and Emporio Armani are more budget-friendly and usually range between 300 and 1000 BGN. It all depends on your budget, but whichever product you choose, it will definitely be high-quality and meticulously crafted.
In 1974, after selling his car and borrowing money from friends, he presented his first collection.
Collections such as Black Label, Classico, Collezioni, Emporio Armani, EA7, and Armani Exchange include clothing, shoes, accessories, watches, perfumes, and more.
Check the label (colors and background depend on the line), the consistent stitching, and the high-quality box with luxurious engraving — all symbols of authenticity.
EA7 is a sports-oriented line aimed at young consumers (aged 20–35), while Emporio Armani offers elegant yet more affordable styles.
Prices vary significantly — Black Label is the most luxurious and expensive, while Emporio, EA7, and Armani Exchange range between 300–1000 BGN, depending on the item.